a

Tax Project Institute

Get the Newsletter

Sign up to get the newsletter



Campbells Soup Can

Unexpected Tax Lesson from a Campbell’s Soup Can

Opinion
By Tax Project Team
Published: 02/12/2024

Now, I’m not one for religiously monitoring my sodium intake, but something about the neat rows of percentages and bolded numbers held an unexpected allure. It listed everything: calories, fat, carbs, even the amount of vitamin A lurking within those tiny alphabet shapes. It was clear, concise, and, dare I say, informative.

Standing in the fluorescent purgatory of the grocery aisle, I scanned the endless rows of canned soup. My hand hovered over a familiar red and white label, the promise of “Tomato A to Z’s” tugging at my youth. But then, my gaze snagged on something else entirely: the nutrition label.

The Awakening

I had an epiphany at that moment, and it struck me as very strange. Here I was, gleaning more readily available information about the microscopic breakdown of my potential lunch than I had ever received about where my tax dollars were going. It was a sobering realization.

Nutrition Label

Just last year, I meticulously researched every nook and cranny of a new car before signing on the dotted line. Hours were spent comparing models, features, reading reviews, negotiating the price. Buying a house? Months of inspections, paperwork, researching neighborhoods, hours with the realtor visiting open houses, and financial planning went into that decision. Yet, taxes, a cornerstone of my financial well-being and likely the third biggest expense after housing and a car for many, remained shrouded in mystery.

The label mocked me with its transparency. Did the government offer a similar breakdown of where my hard-earned money went? Did they list out the exact percentage going towards infrastructure, healthcare, or education, like the label helpfully categorized fat and carbs? Everything you buy or spend money on you get a receipt, a check, a bank statement but I already knew the answer was a resounding no.

I was curious, this wasn’t just about soup anymore. It was about the dissonance between the effort we put into everyday decisions and the near apathy towards something as impactful as taxes. We readily dissect the ingredients of our food, scrutinize the features of our gadgets, yet blindly accept a system that affects every aspect of our lives without demanding the same level of understanding.

Suddenly, the alphabet noodles seemed symbolic. A jumble of seemingly meaningless shapes, much like the acronyms and financial jargon that littered tax documents. We were expected to navigate this labyrinth without a clear picture of the bigger picture, the impact, the outcome. There was no clear path as a citizen to see where your tax dollars went except into some giant Black Hole. 

Expect More

But what if we demanded more? What if we treated our tax dollars like carefully chosen ingredients, seeking transparency and understanding before blindly accepting the pre-made soup? That thought was the genesis of the Tax Project Institute. 

Maybe the answer wasn’t in ditching the alphabet noodles, but in demanding more transparency for our taxes and informative labels. A label that listed the schools our taxes built, the roads they paved, the research they funded. A label that empowered us to be informed participants, not passive bystanders, in the decisions that shaped our lives and those of our successors.

Perhaps, with enough collective curiosity and a dash of critical thinking, we could turn the opaque world of taxes into something as clear and informative as a well-labeled can of soup. And that, my friends, would be a recipe for real change.

If you feel like transparency is more important, join us. Donate or Volunteer today.



Why not sign up for our newsletter while you are here?

Our newsletter will keep you in the know with early access to new quizes and polls.

Please Donate to Tax Project Institute

Freedom of Information
is the Oxygen of Democracy

Share via
Copy link
Powered by Social Snap