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Rhetoric

Merriam-Webster Online Dictionary
rhetoric (noun)
1.
the art of speaking or writing effectively as
a) the study of principles and rules of formulated by critics of ancient times - composition
b) the study of writing or speaking as a means of communication or persuasion
2.
a) skill in the effective use of speech
b) a type or of language or speech - mode , also insincere or language - grandiloquent
3.
communication - verbal discourse
Merriam-Webster Online Thesaurus
rhetoric (noun)
1.
language that is impressive-sounding but not meaningful or sincere
SYNONYMS:
bombast, fustian, gas, grandiloquence, hot air, oratory, verbiage, wind
RELATED WORDS:
claptrap, drivel, gibberish, hogwash, humbug, jabberwocky, jazz, moonshine, nonsense; affectedness, floweriness, grandiosity, loftiness, pomposity, pretension, pretentiousness; garrulity, garrulousness, verboseness, verbosity, windiness, wordiness
rhetoric (noun)
2.
the art or power of speaking or writing in a forceful and convincing way
SYNONYMS:
articulacy, articulateness, poetry, rhetoric
RELATED WORDS:
expression, expressiveness; declamation, elocution, oratory; cogency, force, forcefulness, meaningfulness, persuasion, persuasiveness; ardor, emotion, fervency, fervidness, fervor, heat, intensity, passion, power, vehemence, warmth
inarticulateness
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